Consumer Behaviour Report Case Study Example | Topics and Well Written Essays - 1750 words

Consumer Behaviour Report - Case Study Example However, the Australian Red Cross Blood Service has found that the youth are usually reluctant to donate blood for a variety of reasons (Australian Red Cross Service, 2007). This organization also found that most Generation Y members, who, at present, make up the youth and young adult population, are not likely to donate blood unless they receive some type of benefit for their assistance (Russell-Bennett, Hartel, Russell, & Previte, 2012). The Australian Red Cross Blood Service faces several challenges in ensuring that there are adequate supplies in blood banks. There is a need to inform Australians of the need to donate blood on a regular basis, but is forbidden from using the mass media to bear this message to the public. Literature Review In general, people today are less likely to make altruistic contributions to the betterment of society. Most people feel irritated when confronted by people seeking for money or other physical goods. The donation of blood calls for a person to do more than the mere donation of money (Kottasz, 2004). This is why blood donations are perceived in a different way from money donations. People tend to donate money more often than they donate blood. This is because consumers have different perceptions about the entire process of blood donation (France, France & Himawan, 2007). It has been established by researchers that the positive response of consumers when approached to donate blood is mainly dependent on the importance of the donation, how the consumers perceive the organization in charge of the blood donation exercise, and the consumers’ ideals or values as far as altruism is concerned. Researchers have also found that consumers who experience a feeling of empowerment or satisfaction at donating blood were also more likely to make other blood donations in future (Tscheulin & Lindenmeier, 2005). This trait was also found among the volunteers who gave of their time to assist in blood donation activities. It can therefore be said that blood donating behavior is mainly influenced by a citizen’s social values, perception of the charity establishment conducting the exercise, and the urgency of situation. In order to influence Australian citizens, the Australian Red Cross Blood Service has to use these principles to inspire more blood donation. This is particularly important because the amount in blood reserves is always subject to constant change. Organizations such as the Australian Red Cross Blood Service constantly have to increase their supplies due to changes that take place in the general society. For instance, Australia has an aging population that keeps growing. Also, the rise in the number of ooportunistic infections that are reported as well as age related illnesses make increased demands on the existing blood supplies. The emergence of new medical technologies that takes place every year also means that medical costs will escalate. The Australian government has to find ways of support ing organizations such as the Australian Red Cross Blood Service in efforts to increase the number of regular blood donors in spite of these additional costs in healthcare. In the recent past, numerous blood services organizations across the world have started

Lab Report Of An Experiment To Find Out the Example of Passive Essay

Lab Report Of An Experiment To Find Out the Example of Passive Transport Processes in Cells - Essay Example Present lab report would focus on the example of the passive transport in cells. A cell membrane is one of the most important parts of a cell. It is the outer layer that covers the cells of animals including man. This membrane is described as selectively permeable - a factor that contributes to its ability to control the substances that will pass across it into or out of the cell. This unique characteristic of the cell membrane makes it suitable for the processes involved in passive transport (Rondell, & DaufiÃÅ', 2007). Passive transport is an important process that occurs across this membrane and involves the movement of substances in and out of the cell without using any energy. This movement is facilitated entirely by the molecules’ inherent kinetic energy (Raber, 2000). Examples of passive transport processes include osmosis and diffusion. In this report, I consider an experiment carried out in a laboratory to demonstrate the process of osmosis is it occurs in across the cell membrane. Definition of terms Hypotonic solution- this refers to a situation where the solute molecules concentration outside the cell is lower when compared to the concentration of solutes molecules within the cell. Hypertonic solution- solute molecules concentration outside the cell is higher when compared to the solute molecule concentration within the cell. Isotonic- a situation where the solute molecules concentration within and outside the cell is equal.... Fasten one of its ends to create a bag. Rub the other end between your fingers to separate the edges and cause it to open. 2) Put 15ml of the 1% starch and 15% glucose solution in the bag. Fasten off the remaining open end, making an allowance for the content expansion. Document the weight and color of the solution at the beginning of the experiment in a data table. 3) Take the glucose test strip and use it to investigate the presence of glucose in the 1% starch 15% glucose solution. Use the data table to record your finding. 4) Take a 250ml beaker, fill it with distilled water, and add about 4 ml Logol’s solution then use the data table to record the resultant color of the solution. Analyze the solution to find the presence of glucose and record the findings in the data table. 5) Submerge the bag into the solution in the beaker. 6) Give the set-up a period of about 30 minutes to settle or until color change in the beaker or the bag is evident. Document the last color of the s olution within the bag, and the color of the solution within the beaker in the data table. Take note of the bag final Weight and document it to in the data table. 7) Use the test tape to analyze the solution in the bag and the one in the beaker for glucose presence and record the findings in the data table. Data table ITEM INITIAL CONTENT INITIAL COLOR INITIAL MASS FINALCONTENT FINAL COLOR FINAL MASS Dialysis bag-(1st experiment) Starch/glucose solution white 30g Starch /glucose solution purple 34g Beaker – (1st experiment ) H2O/Iodine Yellow H2O/Iodine/glucose yellow Dialysis bag-(2nd experiment) Starch/glucose solution Milky white 24g Starch /glucose solution Blue-purple 26g Beaker – (2nd experiment H2O/Iodine